
Twenty years of finding what everyone else missed
Most founders automate the wrong thing.
They buy an AI tool for the symptom and keep paying for the cause. Find out where your week is actually going, in about four minutes.
Free · 12 questions · no call required
Every business leaks time. Almost nobody knows where.
A founder told me his inbox was killing him and he needed an AI email tool.
I asked one question: why are you getting 80 emails a day?
Silence. So we looked.
He did not have an email problem. He had a visibility problem, a documentation problem, and a scheduling problem wearing an email costume.
An AI inbox tool would have helped him answer the wrong emails faster.
Every hour you lose is one of four kinds
Most people skip straight to automating. That means paying to run waste faster, and it is why so many AI tools get bought and quietly abandoned.
Eliminable
The work should not exist at all.
Automatable
Software genuinely does it better.
Delegatable
Someone else should own it.
Yours
Actual founder work. Protect it.
Eliminate first. Then automate. Then delegate.
The order is the strategy.
Three steps. You can stop after any of them.
The audit is not a prerequisite. If you already know what is broken, start with the sprint.
Manual Work Scorecard
Twelve questions, about four minutes. You get your leak in hours per week, what it costs you a year, and which of the four kinds most of it is.
Manual Work Audit
One week. I go into how your work actually flows and hand you a written Leak Report: where the hours go, sorted, with a prioritized fix list scored by effort and impact. The fee comes off the sprint in full if you go ahead within 30 days.
The What Works Sprint
Three to four weeks. I diagnose, then I build the top fix. One workflow, done properly, measured against a baseline we agree in week one.
You don't pay for the build until it works
Week one of every sprint sets a baseline: how many hours the target workflow actually costs you now, measured and agreed in writing before I build anything.
$2,000 to start. The second $2,000 is due only after the day 30 measurement shows the hours came back.
There is no refund to claim and no case to argue. If the hours are not there on day 30, the invoice does not go out and you keep what was built.
That is why the baseline is not optional. A promise you cannot measure is a sentence, not a guarantee.
This applies to the sprint. The audit is a fixed-price diagnosis, and its fee comes back to you in the sprint price anyway.
Two clients at a time
I build the fixes myself, so I take two sprint clients at once. Not a marketing tactic. It is what one person can do properly.
When both slots are full, the sprint page says so and you can join the waitlist. The audit usually still has room.
Questions people actually ask
The first week is spent measuring what is actually happening. Skipping that is exactly how people end up automating the wrong thing.
Start with the number
You cannot fix a leak you have not found. Four minutes, twelve questions, and you will know how many hours a week you are losing and which kind they are.
Take the Manual Work ScorecardFree. No call required.